Butterfly lighting:

Rankin.

Rankin uses butterfly lighting to create a commercial look. This causes a shadow directly underneath the subject’s nose. Butterfly lighting is considered to be the ‘fashion’ or ‘glamor’ lighting setup.

 

split lighting:

Rankin.

Rankin uses split lighting when he wants to create a ‘moody’ lighting setup, Rankin generally uses split lighting when he wants to create a strong sense of drama with the image

 

Rembrandt lighting:

Manish Kumar

Kumar uses this light setup because it creates a flattering look to a wide range of subjects as is easy to take the shot quickly. This light set up also adds definition and slims the face.